A brand promise for the cat litter maintenance category. The litter box is the necessary evil of cat ownership. You love your cat, but hate cleaning the litter box. We created a dialogue that will get you talking about the dirty chore and provide solutions for a more pleasant experience.

Date: Sept 2019-Present

Design Lead: Amanda Turnage

Deliverables: Logo, brand identity, digital and social assets, packaging and videos

Awards: Graphic Design USA - American In-house Design Award 2021

For over 175 years, The Arm and Hammer brand has stood for quality and trust.

Tasked to redesign an outdated brand identity to feel more fresh and approachable to consumers. This included looking at the lineup of both cat and dog waste management, as well as new products to the current lineup. I chose to stay true to the original wave, but in a more contemporary way and incorporated more white and an image of a pet. 

Date: June 2019-Present

Design Lead: Amanda Turnage

Deliverables: Brand identity, packaging, digital and social assets, and videos

Where Playtime Rolls.

JW is trusted by pet parents to nuture, enrich and improve lives through thoughtful play.

Following the brand voice, I’ve worked diligently on items such as new toys for the coming years, POP merchandisers and digital or visual graphics for e-commerce, social or promotional needs.

Date: January 2020-Present

Design Lead: Amanda Turnage

Deliverables: Logos, packaging, digital and social assets

Introduced WonderSnaXX NutterZ via social media campaign. Our patent-pending peanut butter formula delivers all the creamy goodness with zero mess.

Date: May 2021

Design Lead: Amanda Turnage

Deliverables: Packaging, social media assets - including food photography art direction and influencer kit

Develop a custom typeface for a new kids snack brand IMAG!NE that released summer of 2018. The typeface will be used for headlines, titles, and other large pieces of text. Because a font should always feel spontaneous and hand made, an alternate character set was designed for words with repeating letters.

Date: Sept 2018

Design Lead: Brandon Deloach

Deliverables: 2 custom typefaces (PAPERCUT Tall & Short) with an alternate character set

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Developed 2 snack scenes for kids activity using the IMAG!NE product.

Date: July 2018

Design Lead: Brandon Deloach

Deliverables: Two snack projects for kids - Cheese Stars Cheese Racers and Beach Scene

The Legend of Fat Cat

It all started when Aunt Lynn made some cat toys for the family kitties on Christmas. Beginning as a joke, it evolved into a fiercely competitive and highly hilarious annual cat toy competition!

Now, decades later, Fat Cat continues to deliver toys with the sole mission of thrilling cats and dogs around the globe!

Following the brand voice, I’ve worked diligently on items such as new toys for the coming years, POP merchandisers and digital or visual graphics for e-commerce, social or promotional needs.

Date: January 2019-Present

Design Lead: Amanda Turnage

Deliverables: Logos, packaging, digital and social assets, and videos

In 2017, Stacy’s took a stand for women by launching the Stacy’s Stands With You campaign and the Stacy’s Rise Project.  We want to continue the momentum by going BIG with support again for Women’s History Month with Stacy’s Rising to the Occasion program focused on Celebrating, Supporting, and Advancing women.  We will launch limited edition bags inspired by the three pillars.

Stacy’s Rise project is the purpose platform of the brand. As a brand started by a women entrepreneur, Stacy Madison, the brand wants to foster other future entrepreneurs in the culinary space but continue to lack the same access, opportunities and support as their male counterparts – with less than a quarter of females chefs in leadership roles.  

Date: October 2017

Design Lead: Kym Macfarlane

Deliverables: Mood board and conceptual package

Funyuns partnered with Voodoo Music & Arts Experience to produce 500 unique, collectible bags for the on-site festival. The Funyuns brand targets non-conformist young millennials whose creative expression is to stay weird. Each bag highlights a unique territory, ranging from music to Funyuns breath, a play on the Exhale-o-rometer activation booth.

Date: August 2016

Design Lead: Dave Code

Deliverables: Conceptual custom bags

Redesign existing Maui Style Shrimp Chips packaging so that it appeals to locals in Hawaii. The brand wanted to minimize the “Maui Style” verbiage on the current Shrimp Chips package as much as possible and create a unique brand.

The design is inspired by block print style with tropical palms and a circular window that highlights the shrimp.

Date: December 2017

Design Lead: Kym Macfarlane

Deliverables: Mood board, conceptual redesign

Create a brand purpose built for Young Adult Women that authentically resonates and is the conduit for young women to share their stories and inspire one another.

Date: October 2017

Design Lead: Susan Gornell

Deliverables: Research, book and video

Create a brand purpose built for Midlife Women that authentically resonates and is the conduit for midlife women to share their stories and inspire one another. 

Date: October 2017

Design Lead: Susan Gornell

Deliverables: Research, book with kit and video

Lay’s partnered with Instagram to offer customers the opportunity to share some of their favorite memories. “Savor your Summer Moment” was the theme for 2016. Each bag highlights a different kind of summer moment, with families, friends or a getaway vacation. This program engages consumers, giving them a voice and a way to connect with the Lay’s brand.

Date: April 2016

Design Lead: Dave Code

Deliverables: Three custom Lay's bags, shipping box and thank you letter

SunChips Sweet Potato & Brown Sugar is a new innovation item. When creating a line extension, the design must fit in with a similar look and feel to the core SunChips portfolio. SunChips is known for vibrant colors, pattern, custom type treatment and playful food cues.

Date: October 2017

Design Lead: Kym Macfarlane

Deliverables: Line Extension

Poo Gooders is a conceptual eco-friendly pet brand.

Date: November 2019

Design Lead: Amanda Turnage

Deliverables: Style guide

Sun Puffs is a new innovation item. Clearly convey the new puff form with light and airy texture while highlighting 100% Whole Grain claim. Should play well within the SunChips portfolio, keeping some equities.

Date: July 2017

Design Lead: Kym Macfarlane

Deliverables: 2 SKUs – Four Cheese and Sour Cream & Onion

I have a real interest in branding and creating logos. This is a set of various logos ranging from fictional brands to re-brands and pet products.

Date: Spring 2015-present

Design Lead: Amanda Turnage

Deliverables: Various Logos

Brand an existing cart at Globe Life Park exclusively for the Cheetos Popcorn brand. The design merges the mischievous side of Chester and a baseball thematic. The finished cart went up just in time for the 2018 MLB Season.

Date: June 2017

Design Lead: Dave Code

Deliverables: Cheetos Popcorn branded cart, menu board, window clings, food containers, giveaway

For the 2016 Halloween season, Cracker Jack offered trick or treat size bags for consumers to pass out. The concept for the bag was a jack-o’-lantern eating the product, a clever way of showcasing what was inside. The peanut free bag was a proposed idea for future consideration, being that 1-2% of children have peanut allergies.

Date: March 2016

Design Lead: Dave Code

Deliverables: Treat size bags and tray for product. Conceptual idea for peanut free product